Fable Audio
A sound-reactive launch for an audiobook service.
Film and Software
- Client
- Fable
- Year
- 2023
- Role
- Motion design, creative coding, sound design
- Time
- 8 weeks
- Crew
- 5 people
Brief
An audiobook service needed a launch that sounded as good as it looked, in eight weeks and without a studio shoot.
Idea
Render voices as halftone portraits that breathe with the narrator, and use the same engine for film, social and the player.
Build
Eight weeks with a creative coder, an animator and a sound designer in the same room.
Launch
One engine produced the site, the campaign film and the in-app player.
After
Listeners stayed to play with it, and the press picked it up without being asked.
- SESSIONS campaign sessions 620K campaign sessions
- TIME ON SITE average time on site 5.4m average time on site
- FORMATS from one engine 3 from one engine
