Atlas & Co.
A pop-up shop that changes pattern as you walk past.
Space and Identity
- Client
- Atlas & Co.
- Year
- 2023
- Role
- Retail concept, spatial design, identity
- Time
- 12 weeks
- Crew
- 6 people
Brief
A small label wanted a six-week pop-up that stopped people in the street without paying for media.
Idea
Two printed layers of fine grating, one fixed and one sliding. The shop changes pattern as you pass it.
Build
Twelve weeks from sketch to opening, with the window printed on acrylic and tested at three speeds of walking.
Launch
It opened on a Thursday and was on three local feeds by Friday morning.
After
The shop opened with a queue and no advertising. People came in to ask who made the awning.
- +52%foot traffic against the street
- €0spent on paid media
- 6 weeksfrom brief to opening
