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Helio

A design language for an e-bike line, from logo to showroom light.

Identity and Space

Client
Helio Mobility
Year
2022
Role
Brand identity, product graphics, retail design
Time
22 weeks
Crew
8 people
Helio: One long confident curve that becomes the bike frame, with two wheel circles and a low sun disc rising behind it in peach and orange.

Brief

Helio built excellent bikes and a messy brand. They wanted one system from the logo to the showroom ceiling.

Idea

Everything is drawn from one curve, tested at dusk because that is when people ride home.

Build

Twenty-two weeks across identity, product graphics, packaging and showroom lighting.

Launch

The new system launched in eleven markets in the same month.

After

The showrooms felt busier from the first week, and every market has used the same kit since.

  • markets in the same month

    0markets 11markets
    from 0 markets to 11 markets

  • showroom conversion, index

    100index 131index
    from 100 index to 131 index

Next stops