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Quanta Institute

A research institute site that grows its own diagrams.

Product and Identity

Client
Quanta Institute
Year
2021
Role
Brand, web design, generative illustration
Time
12 weeks
Crew
5 people
Quanta Institute: A branching diagram built from small dots and thin lines, growing outward from a single point like a family tree or a crystal, in indigo with one amber node.

Brief

The institute published forty papers a year and had no way to illustrate them.

Idea

Grow a diagram from each abstract. Every paper gets a figure that is unique and still looks like family.

Build

Twelve weeks to write the system and one designer to learn to maintain it.

Launch

The new site launched with a figure for every paper in the archive.

After

Researchers publish new figures without asking for a design sprint, and the system keeps up, quarter after quarter.

Quarterly report

  • Papers illustrated a year40
  • Time on page+64%
  • Designers to maintain it1

Figures grown, not drawn

Next stops